Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
To connect your Omnify store to Facebook Pixel, follow the steps below:
Open Facebook Ads Manager
Click on “All tools” > Events Manager
Select the data source and Go to Settings
Copy the Pixel ID
Log in to Omnify > Settings > Service Store > Custom Code.
Paste the pixel code in the Facebook pixel field
Click on Save button. Voila!
Facebook Pixel Code is now connected to your Omnify store :)