It is the basic settings around your business and operations
Dashboard >> Settings >> Under Business Settings >> General Settings
With this you will be able to add details like :
It carries the details of your business like business name, business email, phone number, country and currency, time zone
It carries the details like your businesses location, city, state, zip code, country
It contains the format of date and time. You can change the Date and Time format as per your requirement.
If you have multiple accounts in Omnify, which can be multiple locations, different sets of businesses, you can link them to one another by this feature.